NPR roundup of SXSW 2010

It's that time of year again, the hippest-of-the-hip in the indie music, film and interactive scene converge on Austin, TX for South by Southwest, aka SXSW, "an exhausting and exhilarating feast of music discovery and industry deal-making, South by Southwest draws more than 1,700 bands and untold thousands of fans to Austin, Texas, for a four-day music festival in the middle of every March." At npr.org, hear live concerts, see exclusive photos and get blog and podcast updates.